The shadow of Gould’s Gawker tenure has followed her since-as she released a memoir, took a publishing job, and founded an independent e-book subscription service-all the way into articles like this one, about the novel she’s releasing seven years later. Shapiro is the creator of Pitchfork Reviews Reviews, which functioned pretty much exactly as described in his novel and which he really did once mention to the President. Gould was famously, or infamously, a no-holds-barred blogger in the early days of Gawker, a job that won her both admirers and critics. The stories will carry a certain echo for anyone familiar with Gould and Shapiro’s biographies. In both Friendship and You’re Not Much Use to Anyone, the debut novels written by Emily Gould and David Shapiro, respectively, characters deal with the effects of becoming, for whatever it’s worth, “Internet famous.” Amy, one of the two characters at the center of Gould’s novel, worked for a while at a gossip blog devoted to “mocking New York City’s rich, powerful, corrupt, ridiculous elite,” a job that “made her, momentarily, famous, or at least notorious.” Meanwhile, the protagonist of Shapiro’s novel garners a certain amount of notice when he starts a Tumblr, its posts written on a BlackBerry under a desk at his day job, which subjects the music site Pitchfork to the same obsessive scrutiny its writers apply to their reviews. ABOVE: DAVID SHAPIRO (LEFT) AND EMILY GOULD.
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